Brand Naming & Equipment
A strong brand name helps your company or product stand out in today’s clustered media environment. EpicRic helps define a start-up kit: the statement, mission, vision and values.
Brand Image, Identity & Design
Creating an identity that resonate with customers, inspire internal team members and align with the business objectives to drive growth.
Diagnosis of the current status of a brand in order to streamline strengths and weaknesses pertinent to predefined strategies and business objectives.
Analytical summary of market research already carried out by the customer and the development of specific, qualitative brand research.
Profiling the target client & their emotional needs.
Engaging shareholders and internal stakeholders of an organization concerning the role of the brand in the capitalization of the company's value.
This involves clarifying overall business goals, defining the financial growth gap and identifying potential growth levers to address through innovation.
Strategic Opportunity Areas
EpicRich provides additional focus and direction by pinpointing specific growth areas, including new products, new services, etc. We focus innovation on high potential areas.
Value proposition development articulates the key benefits to be delivered by a company or product, often extending beyond the core product or service and optimizing the value to be delivered.
New Products & Services
Developing and Managing new products and services involves balancing new product strategy formation, customer needs assessment, creative concept development and marketplace execution.
Our innovation workshops bring focus and commitment to growth and innovation. EpicRich will train your team in a collaborative innovation experience with real-time application.
Innovation Process & Enablers
Innovation process development encompasses developing a sustainable innovation process, including process design, roles, responsibilities. EpicRich promoteds best practices.
DIGITAL & SOCIAL MEDIA STRATEGY
EpicRIch helps clients develop social media strategies that combine analytics, content, influence and advocacy. We create compelling narratives while delivering social media experiences that turn customers, employees and partners into allies and advocates. Our digital and social media experts provide customized solutions that enable clients to identify and engage key stakeholders through the most opportune and powerful paid and non-paid digital channels.
Specific client services include: